KORN X DIABLO - REWARD THE SCARS MUSIC VIDEO
To launch the new Diablo Lord of Hatred expansion and final chapter to Diablo IV, we needed to win back our core fans. After a disappointing previous expansion and narrative experience, gamers were starting to spend their time else where. We created a campaign that spoke directly to them in the most provocative way possible. First by disrupting the event they turn into, the Game Awards, with a 20 ft hologram of Mephisto challenging them. Then an epic Korn x Diablo original song and music video.
Korn's first music video in five years leans head first into the bloody DNA of the Diablo franchise and provides a preview of the final battle against Mephisto that is the climax of Diablo's final expansion. It's a head banging, visual feast of the worlds of Korn and Diablo coming together in the best way possible.
Role: Group Brand Director
