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WORLD'S LOUDEST BILLBOARD - DAYTONA 500 2026 SEASON KICK OFF
You don’t just watch NASCAR.
You hear it. You feel the rumble from your chest through your feet.
So to kick off the new season, we built the World’s Loudest Billboard.
We installed a NASCAR engine inside a Times Square billboard and let the public control it like a real stock car – with a switch, a button, and a pedal.
Every rev blasted authentic race-day sound at 133.7 decibels – turning a piece of out-of-home media into a “ripped right from the track” NASCAR experience
and earning a Guinness World Record in the process.
Role: Group Brand Director
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