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WINGSTOP - BRING THE FLAVOR
Wingstop's biggest problem is cultural awareness. As soon as people know about the brand they get hooked on its great product. So over the last couple years we've been building a new culture brand, taking the authentic places Wingstop exists already in culture and leveraging them to create a suite of different TV commercials, a new tagline and stunts. The below films are a good example of our music and music supervision skills which is at the corner stone of the brand. For two from 2022-2024 we turned cultural "in the know" into commercial success helping generate eight straight quarters of over 20% same store sales growth.
Role: Group Brand Director
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